In 1966, a young climber named Doug Tompkins used his savings to start The North Face. A humble shop in San Francisco soon became a cultural trading post where the Grateful Dead played live, the Beat Generation shared new ideas and a who’s who of American climbers stopped in after traversing Yosemite. The Heritage Floral print aims to channel the energy of that era. The floral motifs are influenced by 60s and 70s era floral artwork. The Military Olive ground color references the use of military surplus fabrics in the early years of the brand.